The 'Right' Way to Price Electrical Work in 2024: Time & Material vs Fixed Contract pricing

Brendan Lamothe

Key Takeaways

  • Running a successful contracting business requires balancing professional and personal obligations.
  • Time and material contracts can lead to client dissatisfaction if not managed properly.
  • Prioritizing clarity and communication helps build strong client relationships.

The 360 Electrician's Journey

Years of Experience in Electrical Contracting

With over 16 years as an electrical contractor and decades in the trade since 1991, you bring a wealth of knowledge and insight into the field. Operating a busy mid-sized brick-and-mortar electrical contracting company, you manage business across distances, including running operations in California from your base in Montana. This ability showcases adaptability and expertise, setting an example for others aiming to excel in the trade.

Helping Electricians and Contractors Succeed

Your mission is to assist electricians in leveling up to become successful contractors, empowering them to earn real profits and enjoy a fulfilling lifestyle. By leveraging personal experiences and the platform provided by your podcast and YouTube channel, you offer strategies for overcoming common challenges. Key insights include avoiding time and material billing, which can lead to client dissatisfaction, and instead focusing on clear, upfront pricing to build trust and secure repeat business. Your advice extends beyond utility, encouraging personal development and the pursuit of a balanced life, ultimately aiming to elevate the entire community of electricians and contractors.

Balancing Business Across States

Running a Business in California from Montana

Running an electrical contracting business in California while residing in Montana presents unique challenges and opportunities. Managing operations from 1200 miles away can be daunting, but with the right strategies, it is possible to maintain a thriving business.

Remote Management Tools: Leveraging various digital tools to manage and oversee projects from afar is crucial. Consider using collaborative platforms like Slack for team communications, Asana for project management, and accounting software such as QuickBooks for financial management.

Hiring and Training: Hiring skilled employees and investing in regular training sessions helps ensure that your team operates efficiently even without your physical presence. Encourage a culture of accountability and excellence so that your employees are equipped to handle daily operations independently.

Client Communication: Maintaining open lines of communication with clients can help build trust and manage expectations. Use email, phone, and video conferencing to keep clients informed about project progress, address concerns, and reassure them of your commitment to quality.

Compliance and Regulations: Being aware of and adhering to California's specific regulations and building codes is essential. Staying updated with legal requirements helps mitigate risks associated with doing business across state lines.

Regular Visits: Planning regular visits to the California office for in-person meetings and site inspections can be beneficial. This not only enhances client relations but also allows you to address any operational issues firsthand.

Ultimately, successfully balancing business operations across states requires a mix of strategic planning, effective communication, and the use of technology to bridge the distance.

This Week's Frustration: Time and Material Contracts

Personal Experience with a Home Building Project

You're working through a home building project and everything seems on track until you realize the mistake you made. You hired someone on a time and material basis—a decision you normally advise against. The experience is far from satisfactory. Despite having a great personal rapport, you find that the lack of fixed costs leaves room for frustration. You observe your contractor taking phone calls, cigarette breaks, and longer lunches, all adding up to hours billed to your project.

Why Time and Material Can Be a Disastrous Approach

Choosing time and material contracts may initially seem like the safer route, especially if you're unsure about bidding accurately. But, this method often leaves clients in the dark about the final cost. Here's what happens: you tell your client the hourly rate and material markup, but then they're constantly wondering, "How long will this take?" Every interruption—like phone calls or breaks—magnifies their anxiety.

Your customers may not say it, but the feeling of being short-changed can linger. Efforts like offering discounts for downtime might help, but they're often too late. Clients value transparency and predictable outcomes. Over time, the perception of unaccountability can reduce referrals and repeat business, impacting your long-term success.

Why Contractors Choose Time and Material

Fear of Incorrect Bidding

Contractors often opt for time and material pricing due to the uncertainty that comes with setting fixed bids. This approach is perceived as a safeguard against the fear of underbidding and potential financial losses. When you charge based on time and materials, you are not locked into a fixed price, thereby mitigating the risk of cost overruns.

Perceived Ease of Time and Material Billing

Time and material contracts are considered straightforward because they eliminate the need to estimate project costs in advance. You simply track the hours worked and materials used, then bill the client accordingly. This method can reduce the complexity of project management, as you avoid pre-construction calculations and potential inaccuracies in estimating project scope or duration.

The Pitfalls of Time and Material Pricing

Uncertainty for the Client

When you charge clients based on time and materials, they often face uncertainty. This pricing model means they have no concrete idea of the final cost until the job is finished. Clients frequently ask, "How long will it take?" because they need to manage their budgets and expectations. This question can tie you into providing an estimate, putting pressure on you to complete the job within that time frame.

Clients may closely monitor your work, noticing every phone call or break you take. This scrutiny can lead them to suspect they are being overcharged or that the project is taking longer than necessary. The anxiety over fluctuating costs can leave clients feeling uneasy about the fairness of your billing.

Issues with Client Trust and Perception

Charging for time and materials can create trust issues between you and your clients. When they see you taking phone calls or handling other business while on their time, their perception may be that you are not fully engaged in their project. This perception can erode trust and leave them feeling as if they are not getting their money's worth.

Clients may think they are being overcharged, regardless of your actual productivity. Even if you offer to credit them for time spent on unrelated tasks, their overall experience might still leave them dissatisfied. This dissatisfaction can result in them not returning or referring others, impacting your future business opportunities.

Dealing With Business Calls During On-Site Work

When you're working on-site, managing incoming business calls effectively is crucial. Clients may feel uneasy seeing you frequently on the phone while being billed on a time and material basis. This can create the impression that you're not focused on their project, risking dissatisfaction.

Possible Customer Reactions:

  1. Impatience: Clients might observe and question how often you're working versus handling calls.
  2. Frustration: They may feel overcharged if they see phone calls interrupting their project's progress.
  3. Reluctance to Hire Again: There's a chance they won't return to you for future projects if they perceive inefficiency.

Tips for Managing Calls:

  • Pre-Scheduled Breaks: Schedule specific times for handling calls.
  • Clear Communication: Notify clients at the start of a project about your call schedule.
  • Efficient Multitasking: Aim to handle calls quickly and efficiently without affecting work quality.

Building Trust: Offering credits for moments spent on calls outside planned breaks can alleviate client concerns. For instance, inform them right after the project about any time deductions on their bill due to necessary business calls.

Client Reactions to Time and Material Work

In the realm of time and material billing, client satisfaction often fluctuates. This approach involves charging an hourly rate plus material costs, which can lead to uncertainty for clients. Without a clear estimate, clients might feel anxious about the final bill.

Consider a scenario where you're working on a project. You quote $125 per hour plus a 20% markup on materials. Clients often ask, "How long will it take?" Your response may inadvertently tie you to a time frame, creating expectations that can be difficult to manage.

An hourly billing setup can lead clients to pay keen attention to your work habits. They notice breaks, phone calls, and even absences for lunch, all while worrying about mounting costs. This scrutiny can lead to dissatisfaction, even if the final work quality meets their expectations.

Tips for managing client expectations:

  • Open Communication: Be upfront about potential variations in time and cost.
  • Regular Updates: Keep clients informed about progress.
  • Transparency: Clearly document hours worked and material costs.

A proactive strategy like these can help ease client concerns and build lasting trust in your services.

Final Thoughts on Value and Professionalism

When you choose to charge clients based on time and materials, consider what you're truly offering in terms of value. The perceived cost to the client can often feel uncertain, leading them to question if they're receiving a fair deal. This uncertainty can damage your professional reputation over time.

Key Impacts of Time and Material Pricing:

  • Client Trust: Clients may doubt whether they are being charged fairly, as there is no final cost presented upfront.
  • Distractions: Taking business calls during a job can appear unprofessional and make clients feel they're not getting your full attention.
  • Job Management: You may need to offer discounts or adjust bills due to perceived inefficiencies or distractions, which can affect your earnings.

Maintaining professionalism isn't just about how you complete the job but also about how you present your work's value. Moving towards a fixed-pricing model could help establish trust and clarity with clients. It might require more upfront work in estimating, but it leads to fewer surprises and happier clients, potentially increasing repeat business and referrals.

In terms of professionalism, consistently evaluate the client's perspective and ensure the transparency of your billing practices to build lasting relationships. Effective communication is essential; clearly outlining the scope, expected challenges, and possible duration will help reduce misunderstandings. Professionalism lies in balancing competitive pricing with transparent practices that foster trust.